Wratislavia Translation House is the translation agency offering complex translation services for business. The agency undoubtedly differs from the others on the market as it was created and is run by women.
Misme New Media faced the challenge of creating the image of the agency and also implementing the website together with the quality management tools.
The Client and Assumptions Made
Wratislavia Translation House is the translation agency that undoubtedly differs from the others on the market as it was created and is run by women. We have decided to use this fact and together with the client created the image with the authentic female feeling and, at the same time, friendly and professional.
During our analysis the decision was made to leave the previous agency visual communication concept based on a very minimal corporate style.
The Execution
The initial assumptions have influenced the subsequent strategic and design decisions regarding the language of the visual communication. The colors have been chosen according to the initial assumptions and the graphic materials designed in a very fresh and female style. The agency website includes the real photographs of agency female co-owners. This approach enabled us to expose the authenticity and build the direct relationship with the clients - from the first contact.
The Results
The undertaken measures resulted in an intended effect - the created image is distinguishable, authentic and reflects the real climate of the agency. It affects the clients in a positive way - both male and female.