Project Goals

The work on the new brand image for NG Engineering was aimed at increasing the effectiveness of communicating the key brand qualities - such like hypermodernity and reliability. Exposing the key competence of the company and elaborating the precise and effective way of the offer presentation to the company prospects on the European market was also very important.

The Challenge

Our task was to create an image reflecting the hypermodernity of the company and - at the same time - to keep the basic elements of the previous corporate identity system. Further requirements included practical approach to designing the marketing materials and differentiation of the statements for the different prospect groups from all over Europe.

Project Scope

The project scope includes the brand image and visual communication concept, the branding artworks and the image photographs, the content development for marketing materials and subsequently the corporate identity system, advertising materials and online communication: website and intranet.

The Execution

The work included also the product design and styling - due to the formal difficulties concerning the usage the clients' work it was necessary to prepare hypothetical product designs presenting the key areas of client competence and showing the product development process. We have created the stylistic product designs and subsequently 3D visualizations. The result was a set of informative and image-building artworks used in further materials designed for the client.

We have also prepared the copy and advertising photographs.

The last stage of our activities comprises the creation of online communication including intranet.