The Client

AdShips is an advertising brand owned by the W3 Group offering quite innovative services on the Polish outdoor advertising market.

The Product

"Raise your brand above the competition" - this slogan reflects both literally and figuratively the offer of the company. AdShips enables the clients to present their own advertisement on remote controlled advertising lightships build especially for advertising flights. The efficiency of this type of advertising may by additionally supported by parallel RoadShows - to promote own brand both in the air and on the ground.

The Task

The new form of the advertisement requires to educate the prospects, inform deeply and present the possibilities and potential benefits resulting from the usage of advertising lightships. Misme New Media has supported all of these activities.

The Execution

We have started with creating the elements of the corporate identity. The new AdShips logo has been designed and a considerable number of advertising and informative materials have been prepared.

The colors used for AdShips relate to the tradition of the Polish aviation but the form and the design solutions applied are consistent with the brand spirit.

As the advertising lightships were prototypes, the client could not provide us with suitable photographs, therefore it was decided to create the 3D visualization of the lightships.

This approach enabled us on the one hand - to prepare the visualizations of the prospects' brand on the lightship for the initial, personalized quotation materials - on the other - to present the lightships and the AdShips offer in a very attractive way on the website and in advertising materials. 

The cinema style of the AdShips lightship presentation, in the night scenery, exposes its snow-white sublimity and makes the presentation visually more attractive.