Project Goals

Our goal was to create the new image of the agency, increase the internet usage efficiency for building brand awareness and also promoting services and winning new clients.

Solid basics

The first stage of our work included redesign of clients' log and design of the communication and advertising materials. The new logo refers to the previous one by using the graphic symbol but at the same time looks more modern and dynamic. The key measure was to discard the previous frame surrounding the logo. It allowed us to express the openness as the key brand quality. The composition and typography of the logo have also been redesigned in a modern way.

StyleBook

Due to our client needs instead of the complex design documentation of the new brand image (Identity Book) we have prepared the StyleBook defining the key style elements.

Online activities

The next stage of our work was to create the online communication. Basing on the research of the client position we have prepared the concept focused on using Flash technology for the image website. The Flash technology allows for visually attractive presentation of agency services and portfolio and additionally for focusing on the image of a professional agency by launching the company expert blog. This strategy makes the website visible for the internet browsers and enables to generate the traffic by standard positioning activities or Google AdWords campaigns.

The tools for increasing the website marketing efficiency (Lead Generation) have been integrated.

Complementary activities

The website and the corporate identity have been supplemented by many additional activities and promotion materials - both for the internet use and printed ones.