The new WRO Art Center, located at Widok St. (The View St.), Wrocław, arose from the experience and activity of the WRO Foundation Media Art Center, the only independent organization in Poland specializing in contemporary art, media and technology, since 1989 organizing WRO - International Media Art Biennale. The WRO Art Center is funded by the City of Wrocław and is based on the agreement between the WRO Foundation and the Wrocław municipal authorities.

During our work on WRO Art Center corporate identity some not implemented but interesting proposals have been created. Some of them are presented here.