IMP Event is a young, creative and passionate team that builds up the unique event agency. The agency was found a few years ago and works for demanding clients making ambitious and spectacular projects.
In the confines of the complex image-focused activities for IMP Event we have created and implemented the strategy of using internet as the brand communication channel.
During the strategy implementation the agency blog and the Flash-based image website have been created.
The Basis
Within the confines of the complex image-focused activities for IMP Event we have created and implemented the strategy of using internet as the brand communication channel.
The Goals
This was a difficult task. On the one hand - due to the specific of the industry and of the agency - the website had to be visually attractive which implied usage of the Flash technology. One the other hand the website was expected to meet the typical marketing demands.
The Strategy
In reply to this basic requirements we have suggested the strategy for gaining both objectives without compromises.
The Execution
During the strategy execution we have decided to create the Flash-based image-focused website intended to build the impression consistent with the brand image, to present the agency projects in a visually attractive way and - what's most important - to be long remembered.
At the same time the marketing and informative goals are being achieved by the simultaneously implemented agency blog. It also allows for the expert positioning of the clients' brand.
The results are complemented by statistical and lead generation tools. The platform for resource exchange based on the ColtrinoView application has also been used.
The Results
In the result, we have gained both main objectives, specified by the client regarding the website, and the implemented solution seems to be functioning quite efficiently.